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To create internal and external signage that facilitates a new visitor experience for the company's offices, starting with the flagship location on London's Fulham Road.
BRANCH BRANDING
A series of humorous and witty themes were created that look their influence from the direct contrast between rural versus urban and old versus new.
RESULTS
The contemporary take on classic British visual themes has been well received by both customers and staff, and facilitates the desired customer journey.